The 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") will be held in Hainan from April 13th to 18th, 2024. At this year's Consumer Expo, the UK Department of Commerce and Trade will establish the first UK National Pavilion, showcasing brands from various fields such as luxury goods, fashion, nutrition and health, and beauty.

The UK Pavilion (Hall 5, 5T11) will showcase 14 brands, including XOR, Tateossian, Rapport, Hilditch&Key, Bates, Johnston of Elgin, Louke, Church's, Barker, Tricker's, Vitabiotics, EVE LOM, This Works, and EPA. XOR, Hilditch&Key, and Bates are entering the Chinese market for the first time, while EVE LOM, This Works, Rapport, and XOR will all release new products during the Consumer Expo.